What's wrong with traditional 12 Person Focus Groups?
Flip a coin 12 times. You get heads 8 times, 2/3 of the flips. Is the coin biased? You do not know. With only 12 , the true rate could be anywhere from 35% to 90%. 50% is in that range.
Now flip it 300 times. You get heads 200 times, the same 2/3. Is the coin biased? Yes. With 300 flips, the true rate is between 61% and 72%. 50% is nowhere in that range.
A focus group is twelve flips. One person in that room is 8.3 percent of your sample, so one person changing his mind swings the result by more than eight points. In a study of 300 jurors the same person moves it by a third of a point.
Recruiting makes it worse. Those twelve were selected by a consultant, not drawn at random from the county where you will try the case. Adding people to a badly drawn sample does not fix it.
Fixed Pricing.
Every study uses 300 jurors matched to your venue. The price changes with how long and deeply the juors spend analyzing and deciding the issues.
Liability Screen — $3,000
One question. 300 jurors. Who wins, and how far off that number could be.
Discovery Study — $4,000
300 jurors. What the jury wants to see before it will decide liability and damages, ranked in order. You learn where your discovery budget should go.
Full Case Study — $9,500
A 30 minute instrument. 300 jurors. Liability, damages, and which facts moved the number and which did nothing. The report ends with our recommendation for how to reframe the case to increase your chances of liability and damages.
Add to any study
Damage Range — $2,500
We vary the demand figure across your 300 jurors and find where it stops helping. You get the range your demand can occupy before jurors stop believing the plaintiff.
Witness Testing — $4,500
What the jury makes of your witness, and what would make them believe him.
Seven-Day Turnaround — $1,500
Instead of fourteen.
Every juror in your study is a real person, recruited from your venue and paid a market rate for their time. Juror pay is the largest single line item in what you pay us. Services that charge a few hundred dollars are paying people pennies a response, and it shows in their data.
Every study uses 300 jurors matched to your venue. The price changes with how long and deeply the juors spend analyzing and deciding the issues.
Liability Screen — $3,000
One question. 300 jurors. Who wins, and how far off that number could be.
Discovery Study — $4,000
300 jurors. What the jury wants to see before it will decide liability and damages, ranked in order. You learn where your discovery budget should go.
Full Case Study — $9,500
A 30 minute instrument. 300 jurors. Liability, damages, and which facts moved the number and which did nothing. The report ends with our recommendation for how to reframe the case to increase your chances of liability and damages.
Add to any study
Damage Range — $2,500
We vary the demand figure across your 300 jurors and find where it stops helping. You get the range your demand can occupy before jurors stop believing the plaintiff.
Witness Testing — $4,500
What the jury makes of your witness, and what would make them believe him.
Seven-Day Turnaround — $1,500
Instead of fourteen.
Every juror in your study is a real person, recruited from your venue and paid a market rate for their time. Juror pay is the largest single line item in what you pay us. Services that charge a few hundred dollars are paying people pennies a response, and it shows in their data.
Sample Report Pages
What we do
- You upload the pleadings. We do everything else.
- A trial attorney writes both sides of the case from your actual filings. You approve the script before it goes out.
- Three hundred or more real people from your county decide it.
- The report is on your desk in 14 days at a price you saw before you ordered.
What the report tells you
- Your odds of winning, and how far off that number could be.
- What a jury will likely award, from low day to high day.
- The demand figure that gets the most money without triggering a backlash.
- How much fault jurors put on your client.
- The one to three facts your case actually turns on.
- What jurors will still remember a week later, and what they'll forget by the drive home.
- Which of your arguments help, which do nothing, and which hurt.
- What jurors wanted to see that you didn't show them, while there's still time to get it in discovery.
- What jurors said in their own words, sorted for you.
- Which kinds of jurors hurt you most, for voir dire.
- A short list of tests worth running next, each with a price, so a second study is your call.
What you can do with it
- Walk into mediation with a number the other side can't wave away.
- Decide whether to try the case or settle it, before you spend the year.
- Fix the argument that isn't landing while you can still fix it.
- Know which juror to strike and why.
What we never do
- Take a percentage of your case.
- Make you call for a price.
- Keep your files after you're done.
Who Is Actually Answering Other Online Jury Surveys
Some online jury research has recruited its "jurors" from Amazon Mechanical Turk, a marketplace built for small paid tasks. Researchers have spent years documenting what that does to data quality.
Most responses can fail basic checks. In one published study, only 14 of 529 Mechanical Turk responses survived the researchers' quality screens, which is 2.6 percent. Source. Webb, M.A. and Tangney, J.P., "Too Good to Be True: Bots and Bad Data From Mechanical Turk," Perspectives on Psychological Science 19(6), 887-890 (2024). Another study estimated that 33 to 46 percent of Mechanical Turk workers used ChatGPT or a similar tool to complete the task. Source. Veselovsky, Ribeiro and West, "Artificial Artificial Artificial Intelligence," arXiv 2306.07899 (2023). Similarly, a 2025 study of more than 1,300 Mechanical Turk workers found that most of the general pool failed attention checks and gave inconsistent answers.
Source. Shimoni, H. and Axelrod, V., "Assessing the quality and reliability of the Amazon Mechanical Turk (MTurk) data in 2024," Royal Society Open Science 12(7) (2025).
Some online jury research has recruited its "jurors" from Amazon Mechanical Turk, a marketplace built for small paid tasks. Researchers have spent years documenting what that does to data quality.
Most responses can fail basic checks. In one published study, only 14 of 529 Mechanical Turk responses survived the researchers' quality screens, which is 2.6 percent. Source. Webb, M.A. and Tangney, J.P., "Too Good to Be True: Bots and Bad Data From Mechanical Turk," Perspectives on Psychological Science 19(6), 887-890 (2024). Another study estimated that 33 to 46 percent of Mechanical Turk workers used ChatGPT or a similar tool to complete the task. Source. Veselovsky, Ribeiro and West, "Artificial Artificial Artificial Intelligence," arXiv 2306.07899 (2023). Similarly, a 2025 study of more than 1,300 Mechanical Turk workers found that most of the general pool failed attention checks and gave inconsistent answers.
Source. Shimoni, H. and Axelrod, V., "Assessing the quality and reliability of the Amazon Mechanical Turk (MTurk) data in 2024," Royal Society Open Science 12(7) (2025).